Team Wakabayashi LLC operates two businesses: Global CX Alliance, a credentialing body for customer experience practitioners, and Brave Ah!, a retail consultancy serving Fortune 500 clients at the CEO and board level. Both run on Atlas³, the shared research platform.
A credentialing body for senior customer experience practitioners. Seven CX DNA archetypes. Fellowship, Insider, and Community tiers. Atlas³ Briefing published monthly. CX Hall of Fame recognized annually. CX Summit Lisbon is the annual gathering.
Brave Ah! is a global marketing agency helping brands and governments navigate integrated communications in the new era of attention and audience captivation. We specialize in market research, content strategy, communications planning, and AI visibility so clients know where they stand, what buyers need, and how to earn their trust.
Brands and governments need to know what people actually believe about them. Atlas³ scans millions of topic conversations, topic clusters, and belief patterns across public channels every month. Atlas³ reads what people say when they are not being asked. Trust, momentum, switching risk, and credibility — read from the source, in the language it was written.
For brands, that means knowing where customer belief is moving before it moves revenue. For governments, it means understanding public confidence in services, policies, and institutions at scale, without waiting for a crisis to make it visible. Leading consultancies, advertising and marketing agencies, and special interest groups use Atlas³ to ground their work in what people actually think, across languages and markets.
Dennis Wakabayashi is the most influential customer experience practitioner in the world, known as The Global Voice of CX, with an audience approaching one million followers and subscribers.
Trust is the new GDP. His career includes senior advisory work for FedEx, McDonald’s, AT&T, and Intuit. He is the Trust Economist of the Global CX Alliance, co-author of Long Live CX, and the principal researcher behind Atlas³, the behavioral economics intelligence platform that scans millions of topic conversations every month to read what customers and the public actually believe about organizations, in more than 100 languages.
His practice operates at the CEO and board level across most continents. The work centers on a single question: where is trust moving, and what is that movement worth commercially? Atlas³ produces the evidence. Dennis translates it into decisions.
He is the founding Chairman of the Global CX Alliance, principal of Brave Ah!, and host of CX in the Wild.
Team Wakabayashi LLC. Global CX Alliance and Brave Ah!.
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